2004
Social Internet
2006
/ phenomenon
The internet enters a phase of social revolution: social networks emerge, along with mass platforms for creating and sharing content
During this period, the internet stops being “desktop-only” and the era of “always online” begins
/ resources
6 services
Facebook
YouTube
Twitter
Reddit
Flickr
Gmail
App Store
Spotify
Uber
Airbnb
Netflix
WhatsApp
Importantevents{ 6 }of the era{ 2004 - 2006 }
YouTube2005
/ web
YouTube launched in 2005 and changed the way we consume content, making video a common part of everyday internet use
Me at the Zoo - The very first video uploaded to YouTube
Gmail2004
Flickr2004
Reddit2005
Reddit laid the foundation for modern internet culture of discussion and viral content
Twitter2006
Facebook2004
/ web
Facebook started as a network for Harvard students and became available to everyone by 2006
Facebook defined the era of social networking
Services thatbecomeiconic{ 4 }
85%
of U.S. college students were registered on the platform
12M
users by 2006
50%
of users logged in every day
Facebook
65 000
videos per day were uploaded by users in 2006
100M
daily views by the end of 2006
$1.65B
the amount Google paid to acquire YouTube
YouTube
20 000
users were already on the social network by 2006
340M
tweets per day by 2012
$44b
that’s how much Elon Musk paid to acquire Twitter in 2022
Twitter
500 000
unique monthly visitors were already using Reddit by 2006
2
students — Steve Huffman and Alexis Ohanian founded the service
$20M
Reddit’s estimated value in 2006 when it was acquired by Condé Nast
Reddit
2007
Next era
0%
2009
