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ARPANET & Early Web
1960
1994
/ phenomenon
The era of the internet’s inception, when technologies developed for science and defense became the foundation of the global network
/ resources
The World Wide Web
The World Wide Web
Email
Email
Mosaic
Mosaic
+2 more
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01
Web 1.0
1995
2000
/ phenomenon
The internet became accessible to the masses, bringing with it the first browsers, search engines, and online stores
/ resources
Amazon
Amazon
Ebay
Ebay
ICQ
ICQ
+7 more
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02
Web 2.0
2001
2003
/ phenomenon
The internet was no longer just a storefront — it was becoming a space for communication, creativity, and sharing
/ resources
Wikipedia
Wikipedia
LinkedIn
LinkedIn
Skype
Skype
+3 more
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03
Social Internet
2004
2006
/ phenomenon
The internet enters a phase of social revolution: social networks emerge, along with mass platforms for creating and sharing content
/ resources
Facebook
Facebook
YouTube
YouTube
Twitter
Twitter
+3 more
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04
Mobile revolution
2007
2009
/ phenomenon
During this period, the internet stops being “desktop-only” and the era of “always online” begins
/ resources
App Store
App Store
Spotify
Spotify
Uber
Uber
+3 more
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05
New digital economy
2010
2013
/ phenomenon
Mobile devices have finally become the main way to access the Internet and the economy of digital services has changed traditional industries
/ resources
Instagram
Instagram
Telegram
Telegram
Snapchat
Snapchat
+6 more
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06
Platforms & Streaming
2014
2016
/ phenomenon
A time of rapid growth for mobile platforms, the rise of visual content, streaming, and the online economy
/ resources
Apple Music
Apple Music
Discord
Discord
Figma
Figma
+7 more
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07
Algorithms & Personalization
2017
2019
/ phenomenon
The rise of algorithms and personalization. The internet became not just a platform, but a machine for personal engagement
/ resources
TikTok
TikTok
Apple TV+
Apple TV+
Luminary
Luminary
+3 more
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08
Web3 & Metaverse
2020
2021
/ phenomenon
A period of fast digital change driven by the pandemic and the growth of NFTs, online platforms and the Metaverse
/ resources
Meta
Meta
Clubhouse
Clubhouse
Foundation
Foundation
+6 more
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09
AI & Gen Tech
2022
2024
/ phenomenon
AI became part of everyday life, and generative neural networks gave millions of users the ability to create content with a single click
/ resources
ChatGPT
ChatGPT
Midjourney
Midjourney
Runway
Runway
+3 more
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10