2017
Algorithms & Personalization
2019
/ phenomenon
The rise of algorithms and personalization. The internet became not just a platform, but a machine for personal engagement
A period of fast digital change driven by the pandemic and the growth of NFTs, online platforms and the Metaverse
/ resources
6 services
TikTok
Apple TV+
Luminary
Byte
IGTV
OpenSea
Meta
Clubhouse
Foundation
Roblox
Decentraland
DALL·E
Zoom
Google Meet
Bereal
Decentraland
DALL·E
Zoom
Google Meet
Bereal
Importantevents{ 6 }of the era{ 2017 - 2019 }
TikTok2017
/ app
TikTok launched in 2018 and ushered in a new era of short-form video, making algorithm-driven content part of everyday life
Became the benchmark for interest-based recommendations
Luminary2019
Apple TV+2019
Byte2019
In 2019, TikTok alternatives began to emerge actively
IGTV2018
OpenSea2017
/ web
OpenSea launched in 2017 as one of the first marketplaces for NFTs, becoming a key platform in the rise of digital ownership
It started with digital collections like CryptoKitties
Services thatbecomeiconic{ 2 }
500M
users were using TikTok monthly by 2019
1B
downloads were reached just two years after launch
90%
of users opened the app daily
TikTok
>80m
NFTs were listed on OpenSea by 2022
1.5m
users were actively using the platform by early 2022
$4b
trading volume on the platform in August 2021 alone
OpenSea
2020
Next era
0%
2021
