2010
New digital economy
2013
/ phenomenon
Mobile devices have finally become the main way to access the Internet and the economy of digital services has changed traditional industries
A time of rapid growth for mobile platforms, the rise of visual content, streaming, and the online economy
/ resources
9 services
Instagram
Telegram
Snapchat
iCloud
Google Drive
Creative Cloud
Aliexpress
Pinterest
Twitch
Google Drive
Creative Cloud
Aliexpress
Pinterest
Twitch
Apple Music
Discord
Figma
Periscope
Notion
Slack
Glovo
Ubereats
Pokémon GO
ApplePay
Notion
Slack
Glovo
Ubereats
Pokémon GO
ApplePay
Importantevents{ 9 }of the era{ 2010 - 2013 }
Instagram2010
/ app
Instagram appeared in 2010 and changed social networks, making photos and short videos the main format of communication
with instagram visual content takes centre stage in our life
Aliexpress2010
Twitch2011
Snapchat2011
Snapchat popularized the format of disappearing photos and stories
Pinterest2010
Telegram2013
/ app
Telegram is a cross-platform messenger created in 2013 by Pavel Durov
Telegram is a new paradigm of messengers
Google Drive2012
In 2011-2012, the mass distribution of cloud services began
Adobe Creative Cloud2011
iCloud2011
Services thatbecomeiconic{ 4 }
25 000
users downloaded it in the first 24 hours after it’s launch
100m+
users were on Instagram just two years after its launch
$1B
the amount Facebook paid to acquire Instagram in 2012
Instagram
1.5m
users joined Telegram in its first 24 hours after launch in 2013
15B
messages were sent daily on Telegram by 2016
700M
monthly active users Telegram reached by mid-2022
Telegram
$1b
in sales were generated by AliExpress in its first years of operation
150+
countries had access to AliExpress by 2013
100K+
downloads AliExpress reached on Google Play by 2017
Aliexpress
5 000 000
users signed up for Google Drive in its first week after launch in 2012
120m
users adopted Google Drive within its first year
190
countries had access to Google Drive by 2014
Google Drive
2014
Next era
0%
2016
