2007
Mobile revolution
2009
/ phenomenon
During this period, the internet stops being “desktop-only” and the era of “always online” begins
Mobile devices have finally become the main way to access the Internet and the economy of digital services has changed traditional industries
/ resources
6 services
App Store
Spotify
Uber
Airbnb
Netflix
WhatsApp
Instagram
Telegram
Snapchat
iCloud
Google Drive
Creative Cloud
Aliexpress
Pinterest
Twitch
Google Drive
Creative Cloud
Aliexpress
Pinterest
Twitch
Importantevents{ 6 }of the era{ 2007 - 2009 }
App Store2008
/ app
The App Store launched in 2008 and changed how software is distributed, making mobile apps accessible to everyone with a tap
The world's first mass-market mobile app ecosystem
Spotify2008
Airbnb2008
WhatsApp2009
Reddit laid the foundation for modern internet culture of discussion and viral content
Uber2009
Netflix2007
/ web & app
Netflix started as a DVD-by-mail service, but in 2007 it launched streaming
Watching series and movies available anywhere
Services thatbecomeiconic{ 4 }
7 000 000
users by late 2009
250 000
premium subscribers in the first year
16
countries had access to Spotify by 2009
Spotify
$5.4M
in funding raised in Uber’s first investment round in 2010
3
cities — San Francisco, New York, and Seattle were the first target markets
$10
average fare for the earliest rides in 2009
Uber
10 000+
stays hosted by 2009
20+
U.S. cities featured listings by the end of the year
2
founders managed bookings manually in the first phase
Airbnb
1 000
movies were available in Netflix’s catalog when streaming launched in 2007
$9,99
per month — the cost of the DVD and streaming plan in 2009
6.7B
hours of content were streamed on Netflix in 2015
Netflix
2010
Next era
0%
2013
